Thrive and Shine Co. helps trusted advisors and service-based business owners generate more qualified enquiries, sales opportunities and revenue through smarter lead generation systems.
We combine LinkedIn outreach, Meta and Google Ads, or a tailored mix of the three, based on what is most likely to convert in your market, not simply what is easiest for us to sell.
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Most agencies sell you a service. We build you a system, strategy and soul, mapped to what will actually move the needle for your business, whether that's LinkedIn, paid ads, or both working together.
Our bread and butter. Done-for-you LinkedIn outreach and lead generation, built on relationship-first conversations that land in your calendar without automation or spam.
Content and community management across your platforms, delivered consistently on IG and TikTok. Every post is built around your audience, your offer and your goals, so your presence stays active, aligned and working towards real enquiries.
We help you become the go-to name in your market, so people choose you before they compare you. When you're the obvious choice, you never get pulled into a race to the bottom, and the conversation shifts from what you charge to the value you deliver.
We don't just run ads. We build the entire system behind them to turn clicks into customers. From your Meta and Google Ads to your landing page, funnel, email marketing and thank-you page, we create every touchpoint with one goal: more qualified leads, more sales and a stronger return on your investment.
The same five-step system behind every case study below.
Targeted outreach to decision-makers aligned with the ideal client profile.
Personalised, non-salesy messages designed to start genuine discussions.
Conversations filtered based on interest, relevance, and fit.
Warm prospects booked into discovery calls.
Opportunities converted into paying clients.
Three campaigns, three different industries, the same relationship-first system. Full case studies available for each.
Two LinkedIn accounts, one proven system. Running identical scripts across Bill's 2025 account and Kaylan's 2026 account, both accounts hold reply rates above 19%, proof the approach is repeatable, not a fluke.
A dormant LinkedIn profile turned into a genuine sales channel over a 12-month campaign, run for General Manager Adrian Taylor.
Adjacent industry, same mechanics. Freight buyers are time-poor decision-makers, just like real estate principals and prop tech founders. Industry-specific language doubled response rates, and soft CTAs beat hard asks.
LinkedIn outreach is our flagship for a reason, but it isn't the right channel for every audience. Some buyers aren't active on LinkedIn, some markets are too small or too crowded to win one conversation at a time, and some businesses need volume faster than relationship-building alone can deliver. That's where Meta and Google Ads come in. We run them alongside your outreach, or on their own when they're the better fit, so the channel follows where your buyers are. Here's how that plays out.
| Client | Industry | Channels | Monthly budget | Results |
|---|---|---|---|---|
| Spirit Telecom | Telecom & technology (wireless internet provider) | Paid search, display and social PPC | $30,000 | Conversion rate up 136.96%. Conversions up 297.33% to 1,192. Cost per acquisition down 83.77% to $57.86. |
| Enviroflex | Trades (commercial and residential insulation) | Google Ads | $2,000 | Conversions doubled. Cost per acquisition down 90% to $7.61, at 170 conversions a month. |
| GO Markets | Finance (forex trading platform) | Google Ads, social media and eDM | $100,000 | Conversions doubled to 956 a month. Cost per conversion down to $26.74. 3,000 extra clients over 12 months. |
Straight from the people we’ve worked with.
“I just wanted to reach out and share a quick update, we’ve recently closed another deal this week thanks to our outreach efforts! The past few months have been really encouraging with an increase in meetings booked, engagement and genuine interest from the right people. It’s been rewarding to collaborate and learn in support of consistent outreach and I believe we’re well on our way to making a meaningful difference. Thank you for your ongoing support and guidance along the way – looking forward to growing even more momentum throughout the year ahead.”Adrian Taylor, General Manager, Savvy
“Phoebe has been extremely helpful in helping us to generate high-quality leads through Linkedin. Through using her services, her team have helped us increase our monthly sales conversations and it has been a positive experience for us. She is always available to offer us her support and we highly recommend her marketing services!”Kimberley Jones, GLMS Australia
“It’s clear that ever since we started working with Thrive and Shine our numbers have shot up and we are getting consistent sales meetings, enquiries and our content is being seen. We have a solid growing community following us and engaging with our newsletters and LinkedIn posts.”Carolina, Plane 2 Sea International
“Phoebe is a true pro. I recently completed her LinkedIn Audit and she gave me a tonne of immediately actionable suggestions. I’d highly recommend Phoebe to anyone wanting current best practice LinkedIn advice and ongoing support.”Caleb Maxwell
“I truly enjoyed working with Phoebe. She took the time to understand my business and goals and reviewed me approach to LinkedIn and offered genuine insights with actions I could take immediately to uncover blind spots I didn’t know I had to enhance my approach and reach through social media. Thanks for the great work!”Nathan Hosking
Naaman Shibi“I am writing to recommend Phoebe Lay particularly in the field of social media marketing. I have had the pleasure of working with Phoebe for the past few months as a client, and I have been consistently impressed by her skills, knowledge, and dedication to her work.
Phoebe is a highly skilled and experienced social media strategist and coach. She has a deep understanding of the latest social media trends and best practices, and she is able to develop and implement effective social media marketing campaigns that help businesses reach their target audience and achieve their goals.
In addition to her technical skills, Phoebe is also an excellent communicator and motivator. She is able to clearly and concisely explain complex concepts, and she is passionate about helping her clients succeed. She is also a great listener and is always willing to go the extra mile to help her clients achieve their goals.”
Below are some of the businesses we've worked with, and the list isn't limited to these. Tap any logo to visit their site.
I trained in radiography before I ever touched a marketing brief. In 2015, a trip to Japan sent me down a rabbit hole, and I built a ceremonial-grade matcha brand from scratch, community and all. The market was about a decade too early, but the lesson wasn't wasted.
Radiography stayed my safety net while I kept building on the side. That led me into life coaching, which gave me the confidence to finally step away from a full-time income. But I knew I needed to specialise, so I niched into what I'd already proven I could do myself: social media.
Instagram and Facebook are where I built my first community. Then in 2018, LinkedIn became my lead generation powerhouse, landing me high-ticket clients and growing into a full lead generation practice. Today, Thrive and Shine Co. brings social media management, content, and LinkedIn lead generation together under one roof, built around one belief: success without fulfilment is just another form of failure. You don't have to choose between purpose and profit.
“Phoebe is an expert when it comes to LinkedIn outreach and Sales Navigator. She understands it to a granular detail, and her workshop was jam packed with value. I walked away with 10x more confidence in how to use LinkedIn to be an incredible tool in my business.”Dani Bryant, Executive & Personal Branding Photographer
Before we write a single post or send a single message, we run every client through Taking Stock™, our proprietary deep-dive into your ideal client's psychology, buying triggers, objections, and decision patterns. It's the reason our strategies convert instead of just look nice. We won't explain exactly how it works (it's ours), but you'll feel the difference from the very first conversation.
Some businesses need LinkedIn's relationship-first approach. Others need paid reach behind them too. Taking Stock™ is what tells us which one (or both) will actually work for you, not the other way around.
No hard sell, no pressure. Just a real conversation about where you're at and whether we're the right people to help you get where you're going.
